Our solution lets you have audience awareness interactive campaigns on digital screens at the airport, by defining “what content to display for what audience”.
The system pre-emptively analyzes the audience composition and instantenously displays preset content that fits the majority criteria conditions
These conditions are extracted from audience measurement technology that analyzes the composition of passengers going through the arrivals to determine their Mood, Gender, and Age, amongst other metrics.
1. Create top quality campaigns that work in all audience conditions.
2. Maximize your media communication through targeted campaigns.
3. Gauge the impact of your campaign through monthly audience measurement reports.
4. Gauge the impact of the preset individual conditions to determine success.